5 comfort food classics your family already loves. Better ingredients. No dinner table battle.
7-day no-questions-asked money-back guarantee
Made From Plants
Whole Grain
Oil Free
No Refined Sugar
No Excess Sodium
HSA/FSA Eligible
Every plant-based brand wants you to commit before you have tasted anything. "Join the movement." "Change your lifestyle." "Eat clean." Your family is not interested. And honestly, neither are you yet.
The problem was never your family. The problem was leading with the plant-based label before the food had a chance to prove itself.
They stop asking "what is this?"
Pizza is still pizza. Burgers are still burgers. The foods are familiar. Your family eats without resistance because there is nothing to resist.
Weeknight dinners take 20 minutes
Every product is designed for the weeknight: fast to prepare, easy to serve, nothing complicated. No meal prep required.
They ask for it again
"Can we have the chili again?" is when the switch has actually happened, without a single conversation about plant-based eating.
You stop making two dinners
No parallel cooking. No separate plate for the partner who does not eat that stuff. One meal, one table, everyone eats it.
Better energy without a protocol
No tracking. No elimination diet. No 30-day reset. Families report better energy and lighter digestion within the first week.
Your ingredients are worth being proud of
Whole grain. Oil free. No refined sugar. HSA/FSA eligible. You know what you served your family, and you feel good about it.
Pick your box and order
Choose from three pack sizes. One-time order, no subscription required. Delivered in 3-5 days.
Cook it in under 20 minutes
Pizza in the oven in 5 minutes. Chili hot in 10. Burgers on the pan in 3. No recipe required, no prep, no mess.
Watch them ask for seconds
Serve it without the plant-based speech. Your family eats it. You decide when, or if, to tell them what is in it.
The Science Behind It
Cleveland Clinic Research
Built on Dr. Caldwell Esselstyn's peer-reviewed research on plant-based diets and heart disease reversal, developed over 35 years at Cleveland Clinic.
The Founder
Rip Esselstyn, NYT Bestseller
Former Texas firefighter, plant-based athlete, and New York Times bestselling author. Built this brand to make the science edible for real families.
Unique In The Category
HSA/FSA Eligible Food
One of the only food brands in the US to qualify for HSA/FSA spending. A recognition of the clinical-grade nutritional standards every product is held to.
Morning
Rip's Big Bowl Cereal
No added sugar. Actually filling. Gets them out the door.
Retail $49.99
Morning + Snacks
Granola Variety Pack
Four flavors. They will have a favorite by Wednesday.
Retail $31.99
Dinner
Stone Baked Pizza Kit
Friday night pizza your kids will actually request.
Retail $29.99
Dinner
Creamy White Bean Chili
Hearty. Ready in 10 minutes. Nobody asks what is in it.
Retail $39.99
Dinner
Skillet Burgers
A burger that holds together and tastes like one.
Retail $19.98
One box. All five products. 7-day money-back guarantee. No subscription.
Rip Esselstyn | Founder & Former Austin Firefighter
Try the box for 7 days. Cook the dinners. If your family does not love at least one product, email us and we will refund every dollar you paid.
No return shipping. No forms. No questions. Your money back within 48 hours.
One box. Five products. The same Family Dinner Takeover Box in every pack. More boxes, better price per box.
Pack of 1
One Family Dinner Takeover Box
Retail value $171.94
$79
$79 per box
You save $92.94
Pack of 2
Two Family Dinner Takeover Boxes
Retail value $343.88
$149
$74.50 per box
You save $194.88
Pack of 3
Three Family Dinner Takeover Boxes
Retail value $515.82
$209
$69.67 per box
You save $306.82Founded by Rip Esselstyn - NYT bestselling author, former Texas firefighter. Built on the peer-reviewed research of Dr. Caldwell Esselstyn (Cleveland Clinic) on plant-based diets and heart disease reversal.
Does it actually taste like regular food?
That is the whole point. The pizza tastes like pizza. The burger holds together and tastes like a burger. The chili is hearty enough that the most skeptical person at your table will ask for it again. Start with one product and let the taste answer the question.
Will my family know this is plant-based food?
Only if you tell them. The box leads with pizza, burgers, chili, and cereal: food your family already knows and wants. Serve it first. Explain it later, if at all.
Do I have to sign up for a subscription?
No. All three packs are one-time orders. No subscription, no recurring charge, no commitment. Order once, try it, and come back when you are ready.
Is this really HSA/FSA eligible?
Yes. PLANTSTRONG is one of the only food brands in the US with HSA/FSA eligibility. It reflects the Esselstyn family's decades of peer-reviewed research on nutrition and disease prevention. Use your health benefits toward food that actually earns them.
How long does it take to make these meals?
Everything in the box is designed for weeknights. Pizza is in the oven in 5 minutes. Chili is ready in 10. Burgers are on the pan in 3. Nothing takes more than 20 minutes start to plate.
5 comfort food classics. Better ingredients. The same family, finally eating better.
Get the Family Dinner Box7-day money-back guarantee | No subscription required | HSA/FSA eligible